The challenge
The Challenge — more enquiries than counselors could ever call
BrightPath Learning generates thousands of course enquiries a day across ads, landing pages, and organic sign-ups. The window to reach a fresh enquiry is minutes — but a human counseling team could only ever dial a fraction of them before interest went cold.
Outbound counseling was slow, expensive, and inconsistent. Counselors burned hours on unqualified enquiries, scripts drifted between callers, and the students most ready to enrol waited in a queue. Only about 34% of enquiries were ever contacted, demo-class no-shows were high, and scaling meant hiring and training counselors the unit economics couldn’t absorb.
Why voice AI
An Agent that calls every enquiry in the language students speak
BrightPath deployed Vartaa’s Hindi-first voice AI agent to own first-touch counseling. The agent calls each new enquiry within seconds, holds a natural Hinglish conversation, gauges intent, and books sessions for only the students likely to enrol.
- Hindi-first, code-switching speechUnderstands and replies in natural Hindi and English mid-sentence — the way Indian students and parents actually talk.
- Sub-second response latencyReal-time turn-taking with barge-in, so conversations feel live, not scripted.
- Dynamic qualification logicAdapts questions to each enquiry — course, exam or skill target, timeline, and budget — then scores intent against BrightPath’s own criteria.
- Native CRM & calendar syncWrites every transcript, score, and disposition back to the CRM and books counseling and demo sessions automatically.
“Our counselors used to spend the morning dialing voicemails. Now they walk in to a calendar of students who already said they’re serious — and the demo classes are actually full.”
How it works
From ad click to booked counseling session
1
Enquiry lands, agent dials in seconds.
A form fill or ad lead hits the CRM and the voice AI agent places an outbound call within seconds — before curiosity cools.
2
Detects language & greets naturally.
The agent opens in Hindi or English based on the student and switches fluidly as the conversation responds.
3
Qualifies with a dynamic script
It asks about the course, exam or skill target, timeline, and budget — handling questions and objections in stride.
4
Scores intent in real time
Responses are scored against BrightPath’s qualification rules so only genuinely interested students move forward.
5
Books the session & syncs the CRM
Qualified students get a counseling or demo slot booked on the spot, with a reminder scheduled and transcript, score, and disposition written back automatically.
The results
Five weeks from pilot to full production
Outcomes after first quarter live
82%
Enquiries contacted, up from 34%
2.3×
More counseling sessions booked
+19 pts
Demo attendance (52% → 71%)
< 45 sec
Time to first contact
−44%
Cost per qualified enrolment lead
24/7
Coverage with zero after-hours staffing