Leads went cold before an agent could call in time
Northbeam Realty generates a steady flood of enquiries across listing portals, paid search, and its own website. The window to reach a fresh lead is minutes — but a human sales floor could only dial a fraction of them before interest went cold.
Outbound qualification was slow, expensive, and inconsistent. Agents burned hours on unqualified leads, follow-up drifted between callers, and the best prospects waited in a queue. Only about 27% of inbound leads were ever reached, and the ones agents did connect with often weren’t financed or ready to move. A dedicated inside-sales desk meant a fixed cost the brokerage couldn’t justify against unpredictable lead flow.
Why voice AI
An agent that calls every lead in the language they speak
Northbeam deployed Vartaa’s Hindi-first voice AI agent to own first-touch qualification. The agent dials each new lead within seconds, holds a natural Hinglish conversation, gauges intent, and hands only warm, scored prospects to human agents.
- Hindi-first, code-switching speechUnderstands and replies in natural Hindi and English mid-sentence — the way Indian buyers actually talk.
- Sub-second response latencyReal-time turn-taking with barge-in, so conversations feel live, not scripted.
- Dynamic qualification logicAdapts questions to each lead — budget, timeline, financing, and location — then scores intent against Northbeam’s own criteria.
- Native CRM & calendar syncWrites every transcript, score, and disposition back to the CRM and books agent tours automatically.
“We used to lose the best leads to whoever called first. Now Vartaa is the one who calls first — and our agents only ever pick up the phone to someone who’s ready to see a home.”
How it works
From new lead to booked tour
1
Lead lands, agent dials in seconds
A new enquiry hits the CRM and the voice AI agent places an outbound call within seconds — before intent cools.
2
Detects language & greets naturally
The agent opens in Hindi or English based on the lead and switches fluidly as the customer responds.
3
Qualifies with a dynamic script
It asks about budget, financing, timing, and location — handling objections and tangents in stride.
4
Scores intent in real time
Responses are scored against Northbeam’s qualification rules so only genuinely tour-ready buyers move forward.
5
Books the tour & syncs the CRM
Warm leads get a tour booked on the spot, with transcript, score, and disposition written back automatically.
The results
Sixty days from pilot to full production
Outcomes after first quarter live
< 60 sec
Time to first contact, down from 8+ hours
88%
Lead contact rate, up from 41%
2.7×
More property tours booked
+33%
More qualified appointments reaching agents
24/7
Coverage with zero after-hours staffing
6 weeks
POC to full production